Sales and marketing

The social media maze and why you need a strategy

Small business owners are seeing the greatest results from social media marketing, an industry report has revealed.

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Business confidence rises despite economic fears

Businesses remain confident of their prospects for the next six months, despite losing confidence in the global economy.

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Facebook launches guide for businesses

Social media and networking site Facebook has launched a guide for small businesses that want to use the website to help build an online presence.

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Online businesses need to understand new laws on cookies

Small firms with an online presence are being urged to review their use of website cookies in the light of new EU laws.

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Advertising and marketing vital for small business growth

Smaller firms are fully aware of the importance to their business operations of skills in advertising and marketing.

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Smaller firms need to up their online sales drives

Smaller UK firms produced online trade figures of £36 billion last year, but that is a fraction of what could be achieved, a new report has suggested.

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Surge in online advertising

A quarter of all advertising spend is now directed through the internet, new figures have revealed.

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Sales and marketing concerns for small manufacturers

The ability of the UK’s smaller manufacturers to help re-balance the economy is being put at risk because many are finding it difficult to promote their products in new and emerging markets.

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Businesses get warning on price offers

Retailers and manufacturers have been warned by the Office of Fair Trading (OFT) not to mislead customers through the use of pricing gimmicks.

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Marketing and the data protection law

When a business carries out any marketing, it must make sure that it complies with the rules governing the protection of data and privacy.

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