Sales and marketing

Making and closing a sale

Getting in front of a potential new client, perhaps to make a presentation, is only one step towards securing new business.

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The price is right

For many businesses, coming up with a product or service that is innovative or meets the requirements of a niche market can seem the most important steps towards success.

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Online advertising on the up

Online advertising budgets neared the £2 billion mark in the first half of the year.

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Cold calling should be banned, says survey

The majority of consumers would like to see the practice of cold calling outlawed, a survey has revealed.

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Firms look to marketing to drive business

Increasing numbers of smaller businesses are boosting their sales and marketing efforts in order to speed recovery in the aftermath of the recession, a new study has found.

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